Your Story’s Vein of Gold-Know, Own, Tell it

There is power in your story. Your story is made up of values, beliefs, themes, archetypes, a life journey. All of these aspects go into your story and are reflected in your business – whether you realise it or not. Summarising this is an infographic. Hurray!

One last word about uncovering your great Story and being conscious of it, means you do have endless supply of marketing content to call upon. It is the foundation of branding your business, and it must of course reflect you first, so your customer knows who you are. Then it must connect with them, so they can engage with you.

There is an Art to Crafting such a story. Here are a few steps to assist that process.


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