Story in less than 140 Characters
I love this title for a blog, nabbed from Hubspot via Sarah Arrow because I love twitter – fast in and out. On twitter, there is a story group called Story in Six Words. I love this too. It’s because it immediately calls on my creativity to see if I can actually do it. Here’s my take on the 140 character twitter version about Story:
“Ancient Wisdom that links heart, mind, and soul to create a meaningful connection to life.” (90 characters mind – boom!)
And here’s the Six Word Story version:
“Ancient Wisdom, connecting heart and soul.”
In essence, that’s what a story is and does. It taps into our innate ability to want to make meaning of the world, our lives, and what we experience.
Story in our modern world is having another renaissance in business terms. It has never actually gone away, more like it’s changed its presentation, but it’s never left. How could it? Our lives are one big story made up of gazillion moments (social media can testify to this), chapters, rewrites and drafts! You will often hear the words narrative used nowadays, in business using such terms as:
Building a Strategic Narrative
Create a compelling Company Narrative
Types of Narrative techniques
They are all very popular. Now substitute the word narrative with story and voila, here it is again, hiding in plain sight. Except nowadays the word story is seen as a little less on-trend. Narrative is Queen or King for the moment and has a different slant, but you get my point. Story hasn’t gone away.
Because that’s its power. It’s so innate in our very essence as humans, to relate, explain, to teach, entertain and communicate. It’s a very flexible medium to assist people in their work, their lives and their business. My intention is to make full use of Story from its roots to its branches and leaves and give you the low down on story from a business perspective right through to personal myth.